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An alternative to the crisis in sports retailing

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During the first months of the COVID-19 pandemic, e-commerce was at an all-time high – what could you spend your money on if you couldn’t leave your home, well, shop online! However, not everything turned out to be so easy: many companies are facing serious problems in making their products, especially companies that use the Asian market as their main raw material distributor.

The textile sector is one of the hardest hit by the COVID-19 pandemic. Sales and profitability levels fell sharply due to the logistics and supply crisis of products coming from Asia, especially from China. The lack of material for sourcing textile inputs is having a significant impact on large and medium-sized companies in the sector. In fact, many companies have reported delays of at least six weeks in the delivery of orders. 


That is why, as a leading brand in club equipment, we have launched a line of retail sportswear using our state-of-the-art machinery. The project aims to position itself as an alternative to the crisis in the supply chain that the sector is experiencing. Likewise, both retailers and purchasing centers have expressed their interest in having a European supplier that can overcome this situation.


Our commitment is to provide technical clothing for both men and women at a competitive price. and for women, at a competitive price for the market. Currently, we have a catalog of more than 120 products organized by collections, of different types (T-shirts, pants, leggings, tops), which will be updated periodically, according to fashion trends.


On the other hand, retailers will have the possibility to access the catalog online and order directly from our e-commerce. It is worth mentioning that not only do we have state-of-the-art machinery, but we are also one of the largest custom sublimation companies in Europe. We are committed to on-demand manufacturing so that customers can choose the designs they want, no matter the quantity, and ship the t-shirts to the store in just 8 working days. 

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